fbpx
The all in won compete platform
All-In-Won-mobile.svg
klue-dc.svg
ce-win-loss-updated.svg
LOGIN Get a demo
Battlecards

Competitive Battlecards 101: Positioning Battlecard Template

This is the seventh installment of our Competitive Battlecard 101 series. This week’s featured card is the Positioning battlecard. If you want to go through all of the cards we’ve built to date, you can find a running log of all of the battlecard articles here.

The Positioning Battlecard

The positioning battlecard provides information on how a company positions its product/service in the market relative to others. It provides insights into how their sales team will pitch the product; highlighting the value they will focus on.

In terms of providing value to your sales team, your salesforce needs to know how your competitor is talking about themselves so they can effectively deposition and leverage values within their own product.

Theory being, if you know what your competitor’s salespeople are going to say, you can decide how to preemptively deposition them.

competitive battlecards

Part of the purpose to the positioning battlecard is to understand not just where your competitor’s product is but to gain insights into where it’s going.

If you know how your competitor sees themselves in the market, and understand the picture they try to paint for prospects, you should be able to glean clues about their product roadmap, allowing your product team to make more informed decisions about their own strategy.

sales battlecard examples

Want more tips and templates for your battlecards? Check out our Competitive Sales Battlecards 101 guide here.

How to Build the Positioning Battlecard

The basic intel needed to build this card can often be found directly on your competitors’ websites. Start with blog posts to understand how they discuss their product and the problem that they are trying to find. Another strategy is to use a website monitoring tool (such as Klue) to track changes on your competitors’ websites over time.

This can help you to see how they change key messages and other copy on their website- giving valuable intel about the evolution of their marketing and positioning strategies.

In some cases, you might be able to find pitch videos or demo webinars online that show how they tie their messaging into their sales pitch. If you can access any of these materials, take note of how your competitor positions others in the market.

Can you gather any clues about how they might deposition your product? If so, you’ll want to include that intel into your battlecard, with insights on how to correctly pivot the conversation back to your strengths.

sales battlecards

Trends over time can be hard to find, but are highly valuable in understanding a competitor’s strategic evolution. The act of sourcing and curating this intermittently over time can be a resource-heavy exercise. A competitive intelligence tool like Klue can help with the collection and curation of dynamic intel such as blog posts, paid SEM keywords, and news releases, in addition to monitoring competitor webpages.

Next Battlecard Template in the Competitive Battlecard 101 Series:

This card is part of our Overview Battlecard Template, which is a set of eight of the most commonly used cards we’ve seen across hundreds of battlecards. We’re covering each of these cards one by one in our series Competitive Battlecards 101.

sales battlecard examples

If you’ve come this far and you’re still looking for more on battlecards, download our Competitive Sales Battlecards 101 Ebook.

New call-to-action

Must Read

News

Mar 21st 2023

Introducing the Klue Partner Network: We All Win Together

2 min

Competing hard just got a whole lot easier with the Klue Partner Network bringing leading tech companies and consultancies together in one place.

News

Mar 14th 2023

Klue Slack Integration New Feature: Competitor Quick Find

2 min

Give your reps the answers they need instantly and in the tools they already use. The new Competitor Quick Find in Klue's Slack integration puts lightning quick competitive insights at your reps' fingertips.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.

Want to see
Klue in action?

Let’s do it. We just need your email and we’ll set up a time to wow you.

GET A DEMO

Competitive Enablement
that wins business.

Ready to see Klue in action?

Klue-Logo-white.svg

Status Media Kit Privacy | © 2023 Klue Labs Vancouver, BC