Learn More >

LOGIN Get a demo

12-ish ways to increase sales adoption with Pat Wall | Community Tips

My mug is overflowing with compete content from the week that was, so let’s dive straight into things.

A familiar face, Pat Wall, joined the Competitive Enablement Show to share his best tips for getting sales to use his compete content. Plus:

  • 🃏 A killer CE LIVE coming up on March 22nd 
  • 💃 An International Women’s Day-inspired edition of the Community Corner
  • 🗞️ And 3 CI newsletter tips from the latest Compete Network roundtable

Let’s go,


12-ish Tips to Increase Sales Adoption

pat wall competitive intelligence

Not a sprint. Not a marathon. It’s an ultra-marathon. 

Building a culture of compete is a non-negotiable if you want sellers to use your competitive intel. But it doesn’t happen overnight. Take a few tips from Pat Wall though, and you’ll get there faster. 

“When people understand what you’re doing and you’re consistently being an advocate for sales, you start to build a brand within your company.” 

Some of the tactical ways Pat has gotten sales buy-in for his compete program:

  • 🤝 Enlisting a team of six colleagues to help moderate his Competitive Intel Slack Channel 
  • 🗣 Directly asking for feedback about his compete content
  • 🥳 Turning SKO presentations into a competitive intel trivia game

There are nine-ish more tips Pat shared with us this week, so watch and listen to the full episode here.

win loss analysis template

👭Coffee & Compete Community Corner 👬

Patrick wall international women's day

You’ll notice this post has 60 comments on it. That’s because almost immediately, people from the community started adding to it. (Make sure to check out Pat’s post for the full list.)

We’ve been lucky enough to have some of these amazing compete pros on the Competitive Enablement Show, here are links to the episodes so you can see for yourselves why these women are powerhouses in our industry. 

🔗 Three tips from our latest community roundtable? 🔗

Missed our latest roundtable? Here are a couple of tips👇

Tip 1 – Meet your audience where they’re at. Drop that email in Slack and Teams!

Tip 2 – Let people know whenthere isn’t new news. It informs people that you’re still keeping an eye on what’s happening.

Tip 3 – Stick to a consistent cadence. If your consumers expect the newsletter in their inbox on a certain day and at a certain time, well you’re doing something right!

Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback. 

And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us.
win loss analysis template

Must Read


Winning More with our Klue Partners

3 min

It’s harder than ever to compete. Generating more revenue faster and at the lowest cost has never been more critical. That’s why earlier this […]

Product Updates

Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company

3 min

AI-Generated Strengths and Weaknesses automatically sources data from review websites like G2, Capterra, TrustRadius, Gartner Peer Insights, Peerspot, Product Hunt, Software Advice, TrustPilot, Glassdoor, and Indeed.

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.

Want to see Klue in action?

Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.


Status Media Kit Privacy | © 2023 Klue Labs Vancouver, BC