Klue Compete
The Competitive Enablement Platform
Learn More
FIND OUT MORE >
It’s not every day two CEOs waltz into the virtual podcast studio and lay down a killer episode.
This episode was so good, so jam-packed with advice, that it is my honour to share with you the most essential takeaways.
Here are nine takeaways for organizations and sellers everywhere competing in these uncertain economic times.
“You need to do your homework ahead of time to understand the first move on the chessboard that you’re likely to see from others around you.”
1️⃣ Sellers need to do deeper research to better understand buyers and empathize with their pain points.
2️⃣ Organizations need to be actively sharing intel on aggressive moves competitors are making (e.g. on pricing, messaging) to avoid getting blindsided.
3️⃣ Revenue teams need to be enabled with the right intel and messaging to outmaneuver the competition in competitive deals.
“There needs to be clear ROI. There needs to be a much closer proof point to how this is going to generate revenue or save costs.”
4️⃣ Organizations can no longer risk buying a new product hoping it works out.
5️⃣ Messaging needs to make clearer and more powerful links to revenue generation and savings.
6️⃣ Sellers need to be able to tailor their messaging to convince more senior stakeholders.
“You should know well in advance because your competitors are probably prospecting your accounts three months, eight months before your renewal is up.”
7️⃣ Expect your competitors to be prospecting into your accounts 3-8 months before renewal.
8️⃣ Foster a healthy post-sales relationship to catch wind of potential churn risks ahead of time.
9️⃣ Monitor usage and adoption decreases, and flag them quickly.
Even these nine takeaways — which are pretty damn good if you ask me — don’t do the whole episode justice.
So do yourself a favour and…
Click here to dive way deeper into all of these takeaways, and watch or listen to the full episode.
Don’t let this under-exposed picture detract from just how freaking awesome it is.
Pictured at this week’s PMA Summit in Boston:
LucidLink’s Sales Enablement Manager Eric Holland hanging out at the Klue booth with Klue’s VP of Customer Success Adam Houghton and our fearless leader Jason Smith.
And most importantly, one very beautiful, yellow Coffee & Compete mug.
Keep your eyes on Eric as he angles towards a spin-off newsletter called Cocoa & Compete.
| Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback. And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us. |
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XLet's do it. Tell us a bit about yourself and we'll set up a time to wow you.
XSubscribe to get our latest AI functionality and news in your inbox.
XOur Buyer Pulse feature, set to launch in Q2 2024, offers valuable insights into the factors influencing buyer decisions in your pipeline. By signing up for the waitlist, we can better gauge interest and proactively engage with you to streamline the setup and integration process before the feature becomes widely available.
X
