The biggest compete event of the year: Nov 29 - Dec 2
Salesforce VP of Competitive Intelligence Dan Hamilton has lived in the world of compete for more than a decade.
When we asked him to share the most common trait among all successful compete programs, his answer was:
They are rooted in reality.
For most, that reality is found on the ground alongside your sales reps.
Here are three reasons why partnering with them is key to success.
💵 Prove the ROI of your compete program
🏆 Unlock the nuances that help you better differentiate
✅ Boost your credibility with customer anecdotes
As Dan Hamilton said in his Winner’s Circle session, proper differentiation is incredibly nuanced.
And since no one would advise getting into a feature-function stand-off, it’s important for your sales reps to know the right tactics to effectively differentiate at all points in the sales cycle.
So we brought together three of my most-excellent colleagues, Jody Geiger, Leigh Quinlan, and Erin Neal to share how they competitively differentiate.
🙋♀️ Ask for consent
🤷♀️ Don’t pretend like other competitors don’t exist
🙅♀️ Resist the itch to pitch
I’m a little biased, but this was my favourite session of the day. These three sellers are so damn good at their job — it’s a pleasure getting to work with them.
|Sometimes a LinkedIn post hits you in all the right places. |
No matter your discipline, finding the balance between strategizing and actually doing the work is no easy task.
Finding the right rhythm is perhaps a better way to think about it.
It won’t ever feel completely balanced at any given point in time.
But if you slalom back and forth between the two, you might just find the right beat.
|Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback. |
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Buyers make decisions based on a variety of factors. Knowing which are driving your success or failure in deals is incredibly valuable. That’s where win-loss comes in.Brandon Bedford
Register for Compete Week 2022 and catch 25 of the best speakers in Competitive Intelligence, Enablement, and Product Marketing.Ben Ronald
Klue has been named a winner of Deloitte's North American Technology Fast 500™️ and Canada's Fast 50™️ award list.Klue
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