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Conveying the value of win-loss insights to executives isn’t the hard part.
It’s getting organizational buy-in to launch a formal win-loss program — and not an ad-hoc, side-of-desk-style program.
That’s why Vijay Gupta‘s (former Microsoft, Adobe, Salesify) number one piece of advice for businesses is to invest and start a formal win-loss program ASAP.
“Win-loss is a situation where you have to invest first before you harvest. And you can’t harvest by investing in it on-and-off with an ad hoc time commitment and ad hoc resources.”
Vijay Gupta, Chief Growth Officer at Emplifi
The success of your win-loss program, beyond proper resourcing, hinges on how you position your win-loss program internally — which comes down to:
1️⃣ Obvious ownership of the program
2️⃣ Clear comms:
3️⃣ Bright internal branding:
Ad hoc programs often seal their own fate. An unsystematic process yields unreliable data.
But if you follow Vijay’s advice, you’ll be on your way to unlocking the kinds of insights that get you a seat at the head table.
You may even end up with a ‘C’ in your title someday like Vijay.
Alright, alright, we get it. These market conditions are…not ideal.
The good news is that enablement folks are the answer to competing in a tough market. The less good news is that it means you need to up your game — fast.
We figured you could use a bit of a breather from the grind. You might even be looking for a chance to connect, chill and learn from some badass revenue leaders.
We’ve got something juicy for you: The Enable-mint Roadshow: Boston; Refreshing Cocktails. Candid Conversations, hosted by our buddies from the Product Marketing Community, Sales Enablement Society, and The Enablement Squad.
Come to Beantown, get yourself a lobster roll, catch a Sox game, and learn from some of the best in the business.
A curated list of blogs and resources to start your weekend off right
✍️ Breaking Down the Four Walls: Accessing Competitive Intel from Your Sellers, by Adam McQueen
🍿Bridging the Gap: The Secret to a Winning Partnership between Compete and Product Teams, with AirTable’s Alex McDonnell
✍️Win-Loss Musings by LucidLink’s, by Eric Holland
🎙️Competing in an Insanely Crowded Market, with AmexGBT’s Chelsea Pula
The most untouchable professional question of them all…
Our friends Andy McCotter-Bicknell and The Compete Network partnered up to answer that unasked, unspoken, but uber-important question.
Click on the post below to check out 7 findings from the 2023 Salary Transparency report 👇
Thanks for reading this week’s edition of Coffee & Compete. As always, please reach out to me and the rest of the team with your thoughts and feedback. And If you know someone who isn’t already subscribed to Coffee & Compete, be a good friend and tell them about us. |
The topic of Large Language Models (LLMs) has a lot of confusion. Here's what you need to know about how Klue is working with them.
If your competitive intel game is too strong for automation, too pure for data privacy, and too rebellious for accuracy — then Klue AI is probably not for you.
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