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New in Klue AI: Identify Competitor Strengths and Weaknesses with Review Insights

There are a lot of reasons that you need to understand your competitor’s strengths and weaknesses.

Maybe they’re a new competitor. Maybe you’re updating your sales battlecards. Maybe you’ve been tasked by your executive team to do a deep dive on a rival. 

Regardless, you need a place to start. So you go to the external web, and you quickly land on a valuable source of competitive intelligence – online reviews.

Waiting for you are hundreds, if not thousands, of online reviews across the web ready to be analyzed. Start brewing another pot of coffee, because we’re going to be here for a while.

Now, AI changes this story completely.

Introducing Review Insights by Klue

Review Insights uses AI to analyze all of these reviews across multiple sites and categorizes the most common themes across all reviews, allowing you to identify what your competitor’s users like and dislike. 

You can then summarize these themes into clear strengths and weaknesses using GenAI.

All with just a click of a button. Take the tour here.

Here are just a few of the ways that our customers are using Review Insights to get ahead of the competition: 

Instantly summarizing thousands of reviews

Right out of the gate, Review Insights does the heavy lifting for you. Review Insights instantly analyzes 1000s of reviews across multiple sources. This saves you the many hours it would take to analyze these reviews manually.

Uncovering their competitors’ hidden weaknesses 

Review Insights uses sentiment analysis to categorize themes that are embedded within reviews. This allows you to uncover your competitor’s weaknesses, even if they are hidden among overwhelmingly positive reviews.

Matt Tyrer, Head of Competitive Intelligence at CommVault, shares his favourite part of Klue's latest AI product release Review Insights.

Identifying which competitor features are liked and disliked 

These themes that are summarized often will identify specific product features or functionality that customers particularly like or dislike. This is helpful for enabling your revenue teams, but also for your product and marketing teams.

Unlocking actionable customer insights

How well do you know your customers? You can leverage Review Insights to analyze your own company’s reviews and get a better understanding of what your customers like and dislike about your products.

Capturing testimonials for their revenue teams

Online reviews are a trusted third-party source that comes directly from customers. This helps you source customer quotes that can reinforce your competitive talk tracks and assets.

Lisa Taylor, Competitive Intelligence Manager at ServiceTitan, shares her favourite part of Klue's latest AI product release Review Insights.

Beat the competition, faster with Klue AI

Join our waitlist now and unlock the potential of this valuable source of competitive intelligence. Reach out to your CSM if you have any questions, or join the waitlist by clicking here.

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