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Product Updates

Product Updates

Win Loss Toolkit: How to gather intel after a deal

10 min

Learn what to ask prospects and customers so that your reps are enabled with what they need to win that next deal.

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Product Updates

Product Marketer’s Guide: Creating Battlecards That Win

60 min

Learn how to start your competitive enablement program and build battlecards that win.

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Target Customer Analysis: 8 Steps to Analyzing Who Your Competitors Target

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Product Updates

How Symphony RetailAI Tracked Their Competitive Program’s ROI

5 min

Learn how Symphony RetailAI used Klue to build a competitive enablement program that prioritized rivals, measured ROI, and earned executive support.

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How to Launch a Competitive Intelligence Function in 90 Days

60 min

Discover the framework Tracy Berry used to build a winning competitive program at ServiceMax, all in 90 days.

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How to Build Battlecards Salespeople Love

60 min

Learn how to create battlecard content your sales team is starving for and strategies to deliver relevant competitive insights throughout the sales cycle.

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How to Collaborate on Competitive Intelligence Remotely

60 min

The world is going remote, and information sharing has changed. Learn how to keep sales engaged with the competitive intelligence that you provide.

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Value Propositions that Sell

60 min

It's time to reframe your messaging to focus on customer-centric solutions. Abdul Rastagar explains how to shift your value propositions in order to sell more effectively.

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Product Updates

Five Reasons Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.