The Competitive Enablement Platform
When was the last time you were in a strategy meeting and heard, ‘Let’s just keep things the exact same way we’ve been doing them so far’?
It’s a sentiment that probably doesn’t come up in your competitors’ meetings either. Just like you, they’re always tinkering, scheming and trying to improve.
Predicting the other guys’ next move is no small task. But you can unlock directionally valuable competitor intel and insights through:
As Professor of Economics and author John Horn puts it:
“If you’re not contemplating what your competitors are up to, it becomes impossible to effectively differentiate against them.”
Norman and John know that the key to success is differentiation, and the key to differentiation is competitive intelligence and enablement.
And that’s exactly what Norman will be speaking about at Compete Week 2023.
Come check out his session, Distinctive and Differentiated: Building a Strategic Foundation to Win in Your Market, and plenty more in November.
Jessica Davis joined the Competitive Enablement Show this week to talk about what it takes to create world-class compete content for sales reps.
Here are her three biggest tips:
“First, don’t make reps do any extra steps. Ask yourself, are we giving reps what they need in the format they need it? Is the content actually ready, or are they going to have to do some mental gymnastics in their head?”
“Number two, make sure your talking points are supported by data or statistics — a review, a quote, a number. It just makes things so much more powerful and amplifies your content a ton.”
“And then third is no matter how good your content is, if you’re not making sure that it gets into their hands and that people are using it, it doesn’t matter. If you’re not shouting from the rooftops, here’s my content, use my content, putting it in front of reps as much as you can. It doesn’t matter how good it is.
Dive deeper into these three tips and much more all on this week’s episode of the Competitive Enablement Show
It’s harder than ever to compete. Generating more revenue faster and at the lowest cost has never been more critical. That’s why earlier this […]
AI-Generated Strengths and Weaknesses automatically sources data from review websites like G2, Capterra, TrustRadius, Gartner Peer Insights, Peerspot, Product Hunt, Software Advice, TrustPilot, Glassdoor, and Indeed.
Let’s do it. Tell us a bit about yourself and we’ll set up a time to wow you.
Let's do it. Tell us a bit about yourself and we'll set up a time to wow you.X
We will let you know when we post new content.X