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Battlecard_Positioning_1760x900px_V2
Apr 13th 2018

Competitive Battlecards 101: Positioning Battlecard Template

3 min

The positioning battlecard provides information on how a company positions their product/service in the market relative to others.

Battlecard_Pricing_1760x900px_V2
Apr 5th 2018

Competitive Battlecards 101: Pricing Battlecard Template

4 min

The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.

Battlecard_ProductOverview_1760x900px_V2
Mar 22nd 2018

Competitive Battlecards 101: Product Overview Battlecard Template

4 min

To build the product overview battlecard you’ll list of the full suite of products offered by a competitor along with it’s strengths and weaknesses.

Are-You-Failing-To-Equip-Your-Sales-Team-The-One-Thing-Most-Sales-Battlecards-Get-Wrong
Oct 17th 2017

Are You Failing To Equip Your Sales Team? The One Thing Most Sales Battlecards Get Wrong

3 min

Salespeople have limited time and limited capacity to intake new content. This is why it’s critical that your sales battlecards surface critical insights.

3-Measurable-Advantages-of-Sales-Enablement
Jan 20th 2017

3 Measurable Advantages of Sales Enablement

3 min

Here are 3 strategic advantages of implementing a focused and consistent sales enablement process.

How-Do-You-Measure-Sales-Enablement
Aug 26th 2016

How Do You Measure Sales Enablement?

4 min

Here’s how to measure sales enablement impact across the entire sales cycle to increase your sales win rate plus so much more.

Competitors-Are-Stealing-Your-Customers-Why-Customer-Success-should-be-a-competitive-enablement-priority
Aug 11th 2016

When your competition f*cks up, you have three choices

2 min

It happens. One day you can be locked in heated battle with your competition, unsure of the outcome and anxiously reviewing the path that […]

Common-Areas-of-Friction-Uncovered-in-Win-Loss-Analysis
May 18th 2016

Common Areas of Friction Uncovered in Win-Loss Analysis

3 min

Win-loss analysis is critical to understanding your sales process from the customer’s point of view. Find out why.

5-Ways-to-Improve-Your-B2B-Sales-Win-Rate
Feb 15th 2016

5 Ways to Improve Your B2B Sales Win Rate

3 min

Increase your B2B sales win-rate starting now by making this one change to your sales process.

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