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Jun 27th 2023

Fact, Impact, Act: The Battlecard Framework You Need to Be Using

4 min

Fact, impact, act. Repeatable, scalable, consistent. FIA is the battlecard building framework you need need to know.

May 12th 2023

Nine Tips for Building Your First Sales Battlecard (and all the Other Ones)

4 min

Sales battlecards are the fastest path to value for you as a competitive enablement professional. Use these tips to keep you on track no matter where you are in your battlecard journey.

May 1st 2023

Sales Battlecards 101: Templates and Examples of Winning Competitive Battlecards (2023)

6 min

Improve your competitive battlecards with templates and examples gathered from thousands of battlecards we’ve built with competitive intelligence experts.

Apr 27th 2023

Data Shows These Four Mistakes Are Preventing Your Battlecards from Being Used

5 min

If your blood’s boiling because sales aren’t using your battlecards, you’re not alone. Klue has the data that explains why.

Dec 1st 2022

The Five Most Important Things I Learned About Battlecards

5 min

Five important lessons about what it takes to build great battlecards from examples learned through Klue’s newly released battlecard video series.

Nov 30th 2022

Introducing the Competitive Battlecards Video Series

2 min

A free video series course featuring Klue and industry experts breaking down the theory and practice of building better battlecards.

Mar 15th 2022

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

6 min

Sales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.

Nov 3rd 2021

Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers

10 min

Objection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here’s your crash course on how to do it best.

Apr 29th 2021

Gong and Klue: How to Integrate Gong Intel into your Competitive Enablement Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.

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