The best competitive experts. All in one place.
Battlecards
Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard
5 minStart building best practices for battlecards by following our simple framework: Know. Say. Show.
Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know
6 minSales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.
Get Started with Internal Intel Collection
5 minLevelling up any competitive enablement program starts with tapping into the minds of your internal teams and learning how you stack up against the competition
Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers
10 minObjection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here’s your crash course on how to do it best.
Gong and Klue: How to Integrate Gong Intel into your Competitive Enablement Program
6 minLearn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.
Target Customer Analysis in 8 Steps: Who Does Your Competition Target?
5 minEight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.
How to Build Battlecards Salespeople Love
8 minIncrease win rates, shorten sales cycle time, and improve adoption of competitive intelligence by building battlecards that salespeople love.
Competitive Battlecards 101: Objection Handling Sales Battlecard
5 minYour competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against competitors.
Competitive Product Analysis Template
7 minEight steps to conduct a competitive analysis of your competitors’ products using a combination of internal and publicly-available information.
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