Report

The 2025 Win-Loss
Trends Report

Read the report

COMP-ACT_Framework_Thumbnail_Header_1
Sep 4th 2024

How to Use the ‘COMP-ACT’ Framework to Build Better Battlecards

4 min

Tell me if this sounds familiar: You’ve spent countless hours crafting battlecards, summarizing every detail about your key competitors, only to watch them gather […]

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Aug 27th 2024

Sales Battlecards 101: Expert Guide + Battlecard Templates (2025)

7 min

Learn step-by-step how to create sales battlecards. Draw inspiration from Klue’s in-house battlecard templates and examples.

FactImpactAct_Blog
Jun 27th 2023

Fact, Impact, Act: The Battlecard Framework You Need to Be Using

4 min

Fact, impact, act. Repeatable, scalable, consistent. FIA is the battlecard building framework you need need to know.

denaaayuni_Mountain_range._purple_monotone._Pointillization_m_376d3b29-0bbc-4500-9760-500c836147cc_3
May 12th 2023

Nine Tips for Building Your First Sales Battlecard (and all the Other Ones)

4 min

Sales battlecards are the fastest path to value for you as a competitive enablement professional. Use these tips to keep you on track no matter where you are in your battlecard journey.

Data_Shows_These_Four_Mistakes_Are_Preventing_Your_Battlecards_from_Being_Used
Apr 27th 2023

Data Shows These Four Mistakes Are Preventing Your Battlecards from Being Used

5 min

If your blood’s boiling because sales aren’t using your battlecards, you’re not alone. Klue has the data that explains why.

KnowSayShow_BlogImage_FEATURE_V2
Jan 22nd 2023

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

5 min

Start building best practices for battlecards by following our simple framework: Know. Say. Show.

Blog_The_Five_Most_Important_Things_I_Learned_About_Battlecards
Dec 1st 2022

The Five Most Important Things I Learned About Battlecards

5 min

Five important lessons about what it takes to build great battlecards from examples learned through Klue’s newly released battlecard video series.

Battlecards101-Course_Blog_V2
Nov 30th 2022

Introducing the Competitive Battlecards Video Series

2 min

A free video series course featuring Klue and industry experts breaking down the theory and practice of building better battlecards.

Quick-Dismiss-vs.-Landmine
Mar 15th 2022

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

5 min

Sales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.

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