EVent | MARCH 27

Winning with Win-Loss


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May 4th 2023

Competitive Intelligence Ethics Gone Wrong: Three Real-Life Examples of Crossing the Line

4 min

The line between ethical and unethical competitive intelligence isn’t always obvious. ithout competitive intelligence ethics in place, you’re risking reputational — and possibly legal — consequences.

May 1st 2023

Breaking Down the Four Walls: How to Access Competitive Intel from Your Revenue Teams

5 min

Levelling up any competitive enablement program starts with tapping into the minds of your internal teams and learning how you stack up against the competition

Apr 25th 2023

Customer Churn Analysis: What it is and how to use it for your business

5 min

Keeping customers has never been more critical for businesses. Learn how to use customer churn analysis to achieve exactly that.

Apr 17th 2023

Six Expert Takeaways from Win-Loss Month on the Competitive Enablement Show

6 min

Five experts joined us on the Competitive Enablement Show to dive into all things win-loss analysis. We took the six biggest takeaways from those conversations and put them together for all to see.

Apr 3rd 2023

Closing the Competitive Revenue Gap

4 min

“You’re currently losing $56 million a year in net new revenue to competitors.” Peter asked the Chief Revenue Officer (CRO) of the fast-growing cybersecurity […]

Apr 3rd 2023

The Low-Down on Low Content Adoption and How to Fix it

5 min

What’s the reason for low adoption? Well, there’s never just one reason. But these fives experts have adoption best practices that’ll help your program no matter what ails it.

Mar 1st 2023

Competitors Are Stealing Your Customers: Why Customer Retention Should be a Competitive Priority

8 min

Learn why improving customer retention is the most overlooked opportunity for current competitive enablement programs to impact revenue.

Feb 14th 2023

Maximize Your Executive Meeting with a Winning Win-Loss Analysis Template

6 min

Be the hero of your next executive meeting with this fully editable and customizable win-loss analysis template.

Feb 2nd 2023

Clara Smyth: Why the Timing is Right to Join Klue

3 min

I’ve had the privilege of working in compete for amazing tech companies in past. Today, I’m excited to announce I’m joining Klue!

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