Dec 17th 2021

Enabling Sales with Winning Competitive Strategies | Alex McDonnell, Airtable

6 min

Market and Competitive Intelligence expert Alex McDonnell shares six key takeaways for enabling sales and building your compete program.

Dec 16th 2021

Tesla Is No Longer the Undisputed Leader in Electric Vehicles

5 min

For years in the electric vehicle kingdom, it was no question who reigned supreme. But a closer look under the hood reveals Tesla is no longer the undisputed champion of the electric vehicle world. 

Dec 8th 2021

Competitive Win-Loss Analysis 101: Your Guide to Win-Loss Best Practices

14 min

You win some, you lose some. But your company will win a whole lot more with an effective win-loss program in place.

Nov 25th 2021

The ARR of Objection Handling in Sales: Address, Reframe, Redirect

6 min

Your competitors are making all kinds of claims about you. That’s a fact. Some are true, some aren’t. Either way, you need the right approaches to overcome common objections and competitor claims.

Nov 19th 2021

Building a Competitive Intelligence Newsletter That People Actually Read

7 min

The one with advice on how to build the best competitive intelligence newsletter. Two experts share their advice.

Nov 3rd 2021

Competitive Objection Handling 101: Your Guide to Knocking Competitors out of Deals and Earning the Trust of Your Buyers

10 min

Objection handling in sales is the most valuable skill when it comes to winning more deals against competitors. Here’s your crash course on how to do it best.

Oct 25th 2021

Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn

3 min

Unbounce’s Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

Oct 13th 2021

Three Lessons from a ‘Team of One’ Leading Competitive Enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

Oct 6th 2021

The First-Ever Competitive Enablement Summit is Coming. Here’s What to Expect.

3 min

The first-ever Competitive Enablement Summit is fast approaching. So, here’s what you’ll learn from the competitive event of the year.