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VIRTUAL & IN-PERSON EVENT | OCT 28-30, 2024

VIRTUAL & IN-PERSON EVENT
OCT 28-30, 2024

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Blog – Latest

Everything You Need to Know about Sales Enablement

Competitive Enablement

Oct 3rd 2023

Everything You Need to Know about Sales Enablement

6 min

Sales enablement is more than just training and development, it’s the actionable content and resources you produce. Here's everything you need to know about sales enablement.

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

Battlecards

Competitive Enablement

Jan 22nd 2023

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

5 min

Start building best practices for battlecards by following our simple framework: Know. Say. Show.

The Best of Competitive Enablement Show | Season 1

Competitive Enablement

Interviews

Dec 23rd 2021

The Best of Competitive Enablement Show | Season 1

7 min

2021 was a year of firsts for competitive enablement. The first Competitive Enablement Summit, the first Competitive Enablement Maturity Model, and the very first […]

What Does it Take to Differentiate? | James Doman-Pipe, Remote

Competitive Enablement

Interviews

Product Marketing

Sep 22nd 2021

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

Competitive Enablement

Interviews

Product Marketing

Sep 15th 2021

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

What Competitive Intelligence Should you be Collecting? | Dave Barker

Competitive Enablement

Interviews

Aug 25th 2021

What Competitive Intelligence Should you be Collecting? | Dave Barker

< 1 min

Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.

How do you Outsell your Competitors? | Anthony Iannarino

Competitive Enablement

Interviews

Sales

Aug 4th 2021

How do you Outsell your Competitors? | Anthony Iannarino

< 1 min

Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

Competitive Enablement

Interviews

Product Marketing

Sales

Jul 21st 2021

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

Competitive Enablement

Interviews

Jul 15th 2021

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

< 1 min

Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

Competitive Enablement

Interviews

Jun 22nd 2021

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

24 min

Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

Competitive Enablement

Interviews

Jun 9th 2021

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

Competitive Enablement

Interviews

May 19th 2021

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Sales Battlecards 101: Expert Guide + Battlecard Templates (2024)

Battlecards

Aug 27th 2024

Sales Battlecards 101: Expert Guide + Battlecard Templates (2024)

7 min

Learn step-by-step how to create sales battlecards. Draw inspiration from Klue's in-house battlecard templates and examples.

How to Build an Intel Digest in Klue

Competitive Enablement

Jul 26th 2024

How to Build an Intel Digest in Klue

3 min

Intel Digests is the most important way to keep your organization updated on the competition. Here's how to build a must-read edition.

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

Competitive Enablement

Jul 18th 2024

How to Speed up Competitor Analysis and Still Deliver Intel Your Team can Trust

4 min

Competitive analysis is a time suck. But it doesn't have to be! Here's how you can get deep competitive insights in seconds with Klue.

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

Competitive Enablement

Jul 15th 2024

Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.

3 min

Buyers have a lot to say about your competition.  Especially on Gong calls, where competitors are being mentioned all the time. But, we’re struggling […]

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

Competitive Enablement

Jul 9th 2024

How Sales Cycle Feedback Can Be Just As Valuable as Post-Deal Feedback

2 min

Buyer feedback during the sales cycle isn’t just a nice-to-have; it’s becoming mission critical. There's gold to be found in your sales calls.

How to Nail Your Competitive Positioning (with examples)

Competitive Enablement

Product Marketing

Jul 4th 2024

How to Nail Your Competitive Positioning (with examples)

5 min

Competitive positioning isn't just saying that you’re better than alternatives. Here's what it is and how to nail it, with examples.

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