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Blog – Latest

Everything You Need to Know about Sales Enablement
Oct 3rd 2023

Everything You Need to Know about Sales Enablement

6 min

Sales enablement is more than just training and development, it’s the actionable content and resources you produce. Here's everything you need to know about sales enablement.

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard
Jan 22nd 2023

Know, Say, Show: The Secret Ingredients to a Deal-Winning Battlecard

5 min

Start building best practices for battlecards by following our simple framework: Know. Say. Show.

The Best of Competitive Enablement Show | Season 1

Interviews

Dec 23rd 2021

The Best of Competitive Enablement Show | Season 1

7 min

2021 was a year of firsts for competitive enablement. The first Competitive Enablement Summit, the first Competitive Enablement Maturity Model, and the very first […]

What Does it Take to Differentiate? | James Doman-Pipe, Remote

Competitive Enablement

Interviews

Product Marketing

Sep 22nd 2021

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by 'The Competitive Enablement Show' to share why so many companies fail to differentiate from their competitors.

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

Competitive Enablement

Interviews

Product Marketing

Sep 15th 2021

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she's used for scaling a competitive program at Slack, Netsuite, and iCIMS.

What Competitive Intelligence Should you be Collecting? | Dave Barker

Competitive Enablement

Interviews

Aug 25th 2021

What Competitive Intelligence Should you be Collecting? | Dave Barker

< 1 min

Dave Barker shares his best strategies for collecting competitive intelligence that helps his organization stay on top of competitors.

How do you Outsell your Competitors? | Anthony Iannarino

Competitive Enablement

Interviews

Sales

Aug 4th 2021

How do you Outsell your Competitors? | Anthony Iannarino

< 1 min

Anthony Iannarino, author of 'Eat Their Lunch: Winning customers away from your competition' shares his best advice on competitive selling.

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

Competitive Enablement

Interviews

Product Marketing

Sales

Jul 21st 2021

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

Competitive Enablement

Interviews

Jul 15th 2021

Shifting your Competitive Program from Reactive to Proactive | Chris Janiszewski, UiPath & Lisa Kalner Williams, Agorapulse

< 1 min

Lisa Kalner Williams and Chris Janiszewski share the steps they took to move their competitive enablement program from reactive to proactive.

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

Competitive Enablement

Interviews

Jun 22nd 2021

Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation

24 min

Colby Kennedy, Product Marketing Manager at Reputation, stops by to share his best tactics for training sales to use competitive intelligence in a deal.

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

Competitive Enablement

Interviews

Jun 9th 2021

How to Get Executive Support for Your Competitive Program | Scot Kim, Director, Lenovo

< 1 min

Scot Kim joins the competitive enablement show to share the tactics he's used to get executive support for competitive programs in his career.

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

Competitive Enablement

Interviews

May 19th 2021

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he's scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Klue Compete + Win-Loss & HubSpot Automation

Case Studies

Nov 10th 2023

Klue Compete + Win-Loss & HubSpot Automation

7 min

Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company

News

Nov 9th 2023

Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company

3 min

AI-Generated Strengths and Weaknesses automatically sources data from review websites like G2, Capterra, TrustRadius, Gartner Peer Insights, Peerspot, Product Hunt, Software Advice, TrustPilot, Glassdoor, and Indeed.

Klue Unlocks Buyer Intelligence with the Launch of Klue Win-Loss

News

Nov 8th 2023

Klue Unlocks Buyer Intelligence with the Launch of Klue Win-Loss

2 min

AI-Generated Strengths and Weaknesses automatically sources data from review websites like G2, Capterra, TrustRadius, Gartner Peer Insights, Peerspot, Product Hunt, Software Advice, TrustPilot, Glassdoor, and Indeed.

Introducing Klue Win-Loss: The ‘All-in-Won’ Solution for Competitive Enablement and Win-Loss Analysis
Nov 8th 2023

Introducing Klue Win-Loss: The ‘All-in-Won’ Solution for Competitive Enablement and Win-Loss Analysis

3 min

Introducing Klue Win-Loss. Take out the guesswork of why you're winning and losing business.

Three Win-Loss Secrets from the C-Suite

Guides

Templates

Nov 1st 2023

Three Win-Loss Secrets from the C-Suite

5 min

Win-loss helps you win more... but only when conducted correctly. Here are three secrets from execs who have used win-loss effectively within their business.

SAS Uses Klue + Highspot to Support Global Sales with Timely Competitive Insights and Battlecards

Case Studies

Oct 20th 2023

SAS Uses Klue + Highspot to Support Global Sales with Timely Competitive Insights and Battlecards

7 min

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