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Enabling-Product-Teams-With-Competitive-Intelligence_Podcast
Oct 25th 2021

Enabling Product Teams with Competitive Intelligence and Earning a Strategic Voice at the Leadership Table: a Conversation with Unbounce’s Fiona Finn

3 min

Unbounce’s Fiona Finn shares her best practices for building a competitive program and why her product team thrives on competitive intelligence.

How-to-Succeed-as-a-Competitive-Team-of-One_Podcast
Oct 13th 2021

Three Lessons from a ‘Team of One’ Leading Competitive Enablement

4 min

Running a competitive program solo can be daunting. Mark Balkenende shares three lessons on how you can be successful as a team of one.

What-does-it-take-to-differentiate__Podcast
Oct 4th 2021

How to Launch a Product That Differentiates from the Competition

3 min

James Doman-Pipe explains how to launch a product successfully by sharing the lessons learned from two product launches in his career.

LinkedIn_What-does-it-take-to-differentiate__Podcast
Sep 22nd 2021

What Does it Take to Differentiate? | James Doman-Pipe, Remote

< 1 min

James Doman-Pipe stopped by ‘The Competitive Enablement Show’ to share why so many companies fail to differentiate from their competitors.

The-Secret-to-Scaling-your-Competitive-Enablement-Program_Blog
Sep 15th 2021

The Secret to Scaling your Competitive Program | Clara Smyth, Slack

< 1 min

Clara Smyth shares the best tactics that she’s used for scaling a competitive program at Slack, Netsuite, and iCIMS.

Five-Reasons-Your-Competitive-Enablement-Program-Should-Support-Sales-First
Sep 1st 2021

Five Reasons Why Your Competitive Enablement Program Should Support Sales First

7 min

Learn why supporting sales is the most effective way for competitive enablement teams to demonstrate impact.

Two-strategies-for-getting-executives-to-support-your-competitive-enablement-program
Jul 29th 2021

FOMO and War Rooms: Two strategies for getting executives to support your competitive enablement program

5 min

Chris Owen and Scot Kim explain the importance of executive support for your competitive enablement program, and what they did to earn it.

Aligning-Competitive-Intelligence-and-Revenue-Enablement_Blog
Jul 21st 2021

Aligning Competitive Intelligence and Revenue Enablement | Maggie Kullman & Ryan Sexauer, Clari

< 1 min

Maggie Kullman and Ryan Sexauer share how Clari has built a competitive enablement program that successfully supports sales.

Impossible-Foods-Beyond-Meat-Competitors
Jun 7th 2021

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

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