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Impossible-Foods-Beyond-Meat-Competitors
Jun 7th 2021

Beyond Meat vs. Impossible Foods: The very real battle between the biggest ‘fake-meat’ competitors

6 min

There’s some very real competitors in the ‘fake-meat’ world.

Competitive-Intelligence-Emerging-Trends-How-CI-Programs-are-Shifting
May 26th 2021

Three Ways to Get Sales to Actually Use Your Competitive Intel 

6 min

J.K. Rowling didn’t write seven books for no one to read them. And you didn’t put in the time creating competitive intel for sales not to use it.

Scaling-your-Competitive-Program-to-Support-a-High-Growth-Company-A-conversation-with-Justin-Topliff-Sr.-PMM-@-Highspot_FEATUREV2
May 19th 2021

How to Scale your Competitive Program at a High-Growth Company | Justin Topliff, Sr. Product Marketing Manager, Highspot

< 1 min

Justin Topliff shares how he’s scaled his competitive enablement program at a high-growth company while remaining a team of one at Highspot.

Establishing-reporting-metrics-and-KPIs-1
May 14th 2021

Why Using Reporting Metrics Will Get your Competitive Program the Attention it Deserves

8 min

Trying to run a competitive enablement program without reporting metrics in place is like canoeing without a paddle.

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May 12th 2021

Building a Business Case for your Competitive Program | Chris Owen, Director of Product Management, Saviynt

< 1 min

Chris Owen, Director of Product Management at Saviynt, shares the tactics used to build the business case for his competitive enablement program.

How-to-Improve-the-Maturity-of-your-Competitive-Enablement-Program
May 5th 2021

How to Improve the Maturity of Your Competitive Enablement Program

4 min

Learn about four of the most important areas that determine the maturity of your competitive enablement program.

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May 5th 2021

What Intel Helps Sales Win a Competitive Deal? | Jacob Gebrewold, AE, Klue

< 1 min

Adam is joined by Jacob Gebrewold to share an end-user perspective on the content that sales need to win their next competitive deal.

FeatureCopy
May 3rd 2021

Debunking the Myths of Competitor Pricing | April Glosser, Brady Jensen, and Phillipe Boutros

< 1 min

In the latest ‘Competitive Enablement Show’, Vincent Lo is joined by a panel of market research experts to discuss competitor pricing.

Klue-_-Gong-playbook
Apr 29th 2021

Gong and Klue: How to Integrate Gong Intel into your Competitive Enablement Program

6 min

Learn how to integrate competitive intelligence from Gong into Klue to build competitive battlecards with real examples from sales reps.

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