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Apr 7th 2021

How to Get Sales Buy-in for Your Competitive Enablement Program | Alexandra Organ, Competitive Program Strategist, Klue

< 1 min

In the first-ever episode of ‘The Competitive Enablement Show’, Adam McQueen is joined by Alex Organ, Competitive Program Strategist at Klue, to talk about […]

The-10-Biggest-Takeaways-from-the-2021-Competitive-Enablement-Report
Mar 26th 2021

The 10 Biggest Takeaways from the 2021 Competitive Enablement Report

4 min

Find out what stakeholders really think about your competitive enablement program in our 2021 Competitive Enablement Report.

Your-Competitors-Are-Not-Who-You-Think-They-Are
Mar 24th 2021

Your Competitors Are Not Who You Think They Are – A conversation with JD Prater, Head of Product Marketing at Amazon Web Services

7 min

JD Prater, Head of Product Marketing at AWS breaks down how to identify your direct competitors, and create messaging that enables sales.

The-Competitive-Landscape-Isnt-What-It-Once-Was
Mar 15th 2021

The Competitive Landscape Isn’t What It Once Was – A Conversation with Rob Begg, VP of Product Marketing at Salesforce

4 min

Rob Begg, VP of Product Marketing at Salesforce, explains how the competitive landscape has changed in the fractured market.

Target-Customer-Analysis-8-Steps-to-Analyzing-Who-Your-Competitors-Target
Mar 1st 2021

Target Customer Analysis in 8 Steps: Who Do Your Competitors Target?

5 min

Eight steps process to analyzing your competitor’s target customers. Step-by-step instructions, templates, and battlecard examples.

Competitive-Differentiation-How-to-Create-Value-Propositions-that-Sell
Feb 21st 2021

Competitive Differentiation: How to Create Value Propositions that Sell

5 min

Learn how to reframe your messaging to think like your custome and create value propositions that sell.

The-Three-Most-Essential-Skillsets-For-Your-Competitive-Enablement-Program
Feb 9th 2021

The Three Most Essential Skillsets For Your Competitive Enablement Program

7 min

Building out a competitive enablement program isn’t easy.  Learn the three most essential skillsets that can level up your competitive program.

How-Hootsuite-Overcame-Their-Biggest-Competitive-Hurdle
Feb 2nd 2021

How Hootsuite Overcame Their Biggest Competitive Hurdle – A Conversation with Ryan Donovan, CTO at Hootsuite

4 min

Ryan Donovan, CTO at Hootsuite shares his perspective on the biggest factors that determine the success of competitive enablement programs.

How-to-use-glassdoor-to-gather-competitive-intelligence
Jan 26th 2021

How To Use Glassdoor To Gather Competitive Intelligence

6 min

You can’t hide anything behind a glass door. Which happens to make it the perfect place to gather competitive intelligence on your competitors.

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