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Apr 13th 2018

Competitive Battlecards 101: Positioning Battlecard Template

3 min

The positioning battlecard provides information on how a company positions their product/service in the market relative to others.

Apr 5th 2018

Competitive Battlecards 101: Pricing Battlecard Template

4 min

The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.

Mar 29th 2018

Competitive Battlecards 101: When to Engage Battlecard Template

3 min

Identify where your product/solution is well positioned in a deal, and what situations you’ll want to avoid.

Mar 22nd 2018

Competitive Battlecards 101: Product Overview Battlecard Template

4 min

To build the product overview battlecard you’ll list of the full suite of products offered by a competitor along with it’s strengths and weaknesses.

Mar 12th 2018

Competitive Battlecards 101: Questions to Ask Battlecard Template

4 min

The Questions to Ask card is an advanced card in the sales battlecard library. It can be used for Information gathering or exposing competitor weaknesses.

Mar 1st 2018

Competitive Battlecards 101: Company Overview Battlecard Template

3 min

This card when used properly will give you high-level insights about how your competitors are evolving over time.

Oct 17th 2017

Are You Failing To Equip Your Sales Team? The One Thing Most Sales Battlecards Get Wrong

3 min

Salespeople have limited time and limited capacity to intake new content. This is why it’s critical that your sales battlecards surface critical insights.

Oct 12th 2017

Product Marketer’s Guide to Creating Battlecards That Win

< 1 min

Product marketing is one of the few job functions that touches product, marketing and sales. Product marketers are that rare unicorn that transcends and […]

Oct 11th 2017

4 Key Roles in Your Organization That Need Sales Battlecards

4 min

Learn about what teams across your organization need competitive intelligence and how you can build battlecards to support them.

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