Product Overview
The Competitive Enablement Platform
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The positioning battlecard provides information on how a company positions their product/service in the market relative to others.
The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.
Identify where your product/solution is well positioned in a deal, and what situations you’ll want to avoid.
To build the product overview battlecard you’ll list of the full suite of products offered by a competitor along with it’s strengths and weaknesses.
The Questions to Ask card is an advanced card in the sales battlecard library. It can be used for Information gathering or exposing competitor weaknesses.
This card when used properly will give you high-level insights about how your competitors are evolving over time.
Salespeople have limited time and limited capacity to intake new content. This is why it’s critical that your sales battlecards surface critical insights.
Product marketing is one of the few job functions that touches product, marketing and sales. Product marketers are that rare unicorn that transcends and […]
Learn about what teams across your organization need competitive intelligence and how you can build battlecards to support them.
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