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Battlecard_WhyWeWinLose_1760x900px_V2
Jun 21st 2018

Competitive Battlecards 101: Win-Loss Battlecard Template

4 min

Use the Track Record competitive battlecard to track win-rates against your competitors and pull intel on recent wins and losses.

Battlecard_Positioning_1760x900px_V2
Apr 13th 2018

Competitive Battlecards 101: Positioning Battlecard Template

3 min

The positioning battlecard provides information on how a company positions their product/service in the market relative to others.

Battlecard_Pricing_1760x900px_V2
Apr 5th 2018

Competitive Battlecards 101: Pricing Battlecard Template

4 min

The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy.

Battlecard_WhenToEngage_1760x900px_V2
Mar 29th 2018

Competitive Battlecards 101: When to Engage Battlecard Template

3 min

Identify where your product/solution is well positioned in a deal, and what situations you’ll want to avoid.

Battlecard_ProductOverview_1760x900px_V2
Mar 22nd 2018

Competitive Battlecards 101: Product Overview Battlecard Template

4 min

To build the product overview battlecard you’ll list of the full suite of products offered by a competitor along with it’s strengths and weaknesses.

Battlecard_QuestionsToAsk_1760x900px_V2
Mar 12th 2018

Competitive Battlecards 101: Questions to Ask Battlecard Template

4 min

The Questions to Ask card is an advanced card in the sales battlecard library. It can be used for Information gathering or exposing competitor weaknesses.

Battlecard_CompanyOverview_1760x900px_V3
Mar 1st 2018

Competitive Battlecards 101: Company Overview Battlecard Template

3 min

This card when used properly will give you high-level insights about how your competitors are evolving over time.

Are-You-Failing-To-Equip-Your-Sales-Team-The-One-Thing-Most-Sales-Battlecards-Get-Wrong
Oct 17th 2017

Are You Failing To Equip Your Sales Team? The One Thing Most Sales Battlecards Get Wrong

3 min

Salespeople have limited time and limited capacity to intake new content. This is why it’s critical that your sales battlecards surface critical insights.

Product-Marketers-Guide-to-Creating-Battlecards-That-Win
Oct 12th 2017

Product Marketer’s Guide to Creating Battlecards That Win

< 1 min

Product marketing is one of the few job functions that touches product, marketing and sales. Product marketers are that rare unicorn that transcends and […]

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