Customers don’t buy features. They buy solved problems. So why is it so hard to articulate that value to customers…
Read
This is the transcription from our recent webinar on competitive intelligence emerging trends “How CI Programs Are Shifting During the…
Read
CI experts share examples of competitive intelligence strategies emerging to deliver greater value across the org during the downturn.
Read
Unless we missed our copy in the mail – There’s no guidebook on how to react when the world changes…
Read
Learn how to deliver value and distribute competitive intelligence across all teams in the org.
Read
The Covid-19 virus pandemic has affected each of us more profoundly than we could have imagined even a week ago…
Read
The Why, What, and How Price, budget, need, time, source, or authority — these are common objections in every industry.…
Read
Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against…
Read
Key Points or Quick Dismiss Battlecard Our Competitive Battlecard 101 series is back to feature the Key Points/Quick Dismiss competitive…
Read