Customers don’t buy features. They buy solved problems. So why is it so hard to articulate that value to customers…
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This is the transcription from our recent webinar on competitive intelligence emerging trends “How CI Programs Are Shifting During the…
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CI experts share examples of competitive intelligence strategies emerging to deliver greater value across the org during the downturn.
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Unless we missed our copy in the mail – There’s no guidebook on how to react when the world changes…
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Learn how to deliver value and distribute competitive intelligence across all teams in the org.
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The Covid-19 virus pandemic has affected each of us more profoundly than we could have imagined even a week ago…
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The Why, What, and How Price, budget, need, time, source, or authority — these are common objections in every industry.…
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Your competitors are talking sh*t. This sales battlecard template provides examples on how to handle objections and raise counterpoints against…
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Key Points or Quick Dismiss Battlecard Our Competitive Battlecard 101 series is back to feature the Key Points/Quick Dismiss competitive…
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