Competitive Battlecards 101: Templates to Improve Your Battlecards

Improve your competitive battlecards with templates and examples gathered from thousands of battlecards we've built with competitive intelligence experts.

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Fill your toolbox with new strategies and tactics to improve your competitive intelligence practice, with in-depth advice and examples on how to analyze your competitors.

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The pricing battlecard contains information on how your competitor sets their pricing and provides insights into their pricing strategy in deals.

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Identify where your product/solution is well positioned in a deal, and what situations you’ll want to avoid.

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To build the product overview battlecard you’ll list of the full suite of products offered by a competitor along with it's strengths and weaknesses.

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The Questions to Ask card is an advanced card in the sales battlecard library. It can be used for Information gathering or exposing competitor weaknesses.

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This card when used properly will give you high-level insights about how your competitors are evolving over time.

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Improve your competitive battlecards with templates and examples gathered from thousands of battlecards we've built with competitive intelligence experts.