The world of product marketing can be hard to explain to those not in it. Not quite product management and…
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The importance of competitive intelligence is increasing rapidly. As stated in a recent Forbes article on Competitive Intelligence and Analysis…
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Sales battlecards (also called competitive battlecards) are sales reps’ best chance to win when up against a competitor in a…
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Whether it’s at Sales Kick-Off or another meeting throughout the year, you get a very short time to present your…
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Phew! You’ve done the work of setting up a new competitive intelligence (CI) program. Your sales team is pumped. Now,…
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You only have 15 minutes. How do you get your salespeople excited about the programs you are introducing at SKO?…
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Out of all the 2009 vs 2019 memes floating around these past few weeks, one stopped me in my tracks.…
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Competitive intelligence (CI) is a hot topic these days. Not only with Product Marketers and CI professionals who are responsible…
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It’s the most wonderful time of the year! Right? Well, it can be a bit more complicated for someone with…
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