Report

The 2025 Win-Loss
Trends Report

Read the report
Goldpan-Blog-Header
March 18, 2025
Klue Acquires Goldpan.ai to Accelerate AI-Driven Win-Loss Research
Deals-Tips-BlogThumbnail_1800x900_V2
March 12, 2025
Deal-specific competitive insights sent straight to your inbox. Introducing Deal Tips.
Deloitte_Fast500
November 21, 2024
Klue Earns Spot on Deloitte Technology 2024 Fast 50™ and 2024 Fast 500™ Lists for Third Straight Year
Win-LossBlog1
October 29, 2024
Klue Launches 360° Win-Loss to help businesses remove bias from decision-making about their product and go-to-market strategy.
Win-LossBlog2
October 29, 2024
Remove Bias From Decision-Making. Introducing Klue’s 360° Win-Loss. 
GlobeMail_V1-1
September 27, 2024
Klue Named One of Canada’s Top Growing Companies by The Globe and Mail, Achieving 403% Three-Year Revenue Growth
Header_Image_for_Product_Blog_Aug29
September 3, 2024
What’s New in Klue? Here’s Everything We Released In June and July (2024).
Gong_Launch
July 15, 2024
Know when your competitors are showing up in deals. Introducing the Klue & Gong integration.
klue_gong_engage_Blog_Header
June 20, 2024
Announcing Klue & Gong Engage: Competitive intel when and where your reps need it
BlogThumbnail_1760x900_Hours-of-Manual-Research-Automated
April 8, 2024
Bring your buyer’s voice to your intel. Introducing Klue Insights.
Blog_Banner
November 28, 2023
Winning More with our Klue Partners
Deloitte
November 9, 2023
Klue Recognized as a Deloitte Technology Fast 50™ and Deloitte Fast Technology 500™ Company
Klue-Win-Loss_Preview
November 8, 2023
Klue Unlocks Buyer Intelligence with the Launch of Klue Win-Loss
01_Blog_Klue-WinLoss_Header
November 8, 2023
Introducing Klue Win-Loss: The ‘All-in-Won’ Solution for Competitive Enablement and Win-Loss Analysis
Review-Insights_Blog
October 4, 2023
Klue Unlocks Competitive Insights from Reviews with AI-Generated Strengths and Weaknesses
01_Blog_Klue-AI-1
October 3, 2023
Introducing Klue’s AI-Generated Strengths and Weaknesses: Unlocking Deep Insights from Online Reviews
Compete-Week-2023-Feature-Image-V2
September 15, 2023
No More ‘Closed Lost’ to the Competition: What to Expect at Compete Week 2023
Goodbye_Guesswork-_Announcing_Competitive_Revenue_Analytics
August 23, 2023
Goodbye Guesswork: Announcing Competitive Revenue Analytics
What_You_Need_to_Know_about_Klue__AI
July 18, 2023
What You Need to Know about Klue & AI
New_in_Klue_AI-_Identify_Competitor_Strengths_and_Weaknesses_with_Review_Insights
July 4, 2023
New in Klue AI: Identify Competitor Strengths and Weaknesses with Review Insights
Blog_Faster_Time-to-Analysis__AI_Summarization
April 5, 2023
Faster Time-to-Analysis – AI Summarization
Blog_Introducing_the_Klue_Partner_Network__We_All_Win_Together
March 21, 2023
Introducing the Klue Partner Network: We All Win Together
Blog_KlueSlackIntegrationNewFeature
March 14, 2023
Klue Slack Integration New Feature: Competitor Quick Find
Blog_Klue_in_the_News__SalesTech_Star_Interview_with_Jason_Smith
February 23, 2023
Klue in the News: SalesTech Star Interview with Jason Smith
Blog_Clara_Smyth__Why_the_Timing_is_Right_to_Join_Klue
February 2, 2023
Clara Smyth: Why the Timing is Right to Join Klue
Blog_Klue_Is_Bringing_Win-Loss_Analysis_into_Our_All-in-Won_Compete_platform
January 18, 2023
Klue Is Bringing Win-Loss Analysis into Our ‘All-in-Won’ Compete platform
DC-Announcement_Blog
January 18, 2023
Klue Acquires DoubleCheck Research Bolstering Win-Loss Services
Blog_Klue_Makes_Competitive_Intelligence_Collection_a_Team_Sport_with_Microsoft_Teams
November 22, 2022
Klue Makes Competitive Intelligence Collection a Team Sport with Microsoft Teams
Blog_Klue_Named_one_of_Deloittes_Technology_Fast_50
November 16, 2022
Klue Named one of Deloitte’s Technology Fast 50™ and Fast 500™ Program Winners for 2022 
Blog_Klue_Reveals_Dates_For_Biggest_Compete_Event_Of_2022
October 31, 2022
Klue Reveals Dates For Biggest Compete Event Of 2022
Blog_Loss_Data_from_Clozd_DoubleCheck_and_More_in_One_Central_Competitive_Enablement_Platform
October 20, 2022
Klue Centralizes Win-Loss Data from Clozd, DoubleCheck and More in One Central Competitive Enablement Platform
Blog_How_to_Consolidate_Win-Loss_Intel_from_Clozd_DoubleCheck_and_Other_Win-Loss_Providers_Into_Klue
October 19, 2022
How to Consolidate Win-Loss Intel from Clozd, DoubleCheck and Other Win-Loss Providers Into Klue
Blog_KlueProductivityWorkflowforCompetitiveEnablement
June 1, 2022
Klue Introduces First-Ever Productivity Workflow for Competitive Enablement
Blog_TriageMode_FastTrackCompetitiveInsights
May 30, 2022
Introducing Triage Mode: Your Fast Track to Competitive Insights
Klue-Salesforce-Win_Loss-1
March 8, 2022
Introducing Win-Loss Battlecards Powered by Klue and Salesforce
Growing-the-Competitive-Enablement-Category-Klues-Series-B-Funding_FEATURE
December 1, 2021
Growing the Competitive Enablement Category: Klue’s $62M Series B Funding
Klue-Named-one-of-canadas-Most-Admired-Corporate-Cultures-v2-1
November 25, 2021
Klue Named One of Canada’s Most Admired Corporate Cultures by Waterstone Human Capital
Klue-wins-Tech-Culture-of-the-Year-award-2
November 19, 2021
Klue Wins Tech Culture of the Year at 2021 BC Technology Impact Awards
Klue-named-a-winner-of-Deloittes-Fast-50-Award
November 18, 2021
Klue Named One of the Fastest-Growing Companies in Deloitte Technology Fast 50™
The-first-ever-Competitive-Enablement-Summit-is-coming.-Heres-what-to-expect_FEATURE
October 6, 2021
The First-Ever Competitive Enablement Summit is Coming. Here’s What to Expect.
G2_Blog
September 23, 2021
G2 Ranks Klue the Leader in Competitive Intelligence Tools
SOC2-Blog-Image
July 8, 2021
Announcing SOC 2 Compliance: Taking ‘Enterprise-Ready’ to the next level
Putting-15M-To-Work-Our-Plan-to-Transform-Competitive-Intelligence-2
September 8, 2020
Putting 15M To Work: Our Plan to Transform Competitive Intelligence
Klue-Named-a-2019-Gartner-Cool-Vendor
July 16, 2019
Klue Named a 2019 Gartner “Cool Vendor”

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Report

The 2025 Win-Loss
Trends Report

Learn how leaders are investing in Win-loss, their strategic priorities, and future trends for 2025.