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Competitive Enablement

Introducing the Compete Network — The best competitive experts. All in one place.

2 min

Today we are announcing the launch of the Compete Network. Your new home for the best content courtesy of the best competitive experts.

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THE COMPETITIVE ENABLEMENT SHOW

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Competitive Enablement

Becoming the Expert: How Triaging Competitive Intel Elevates Your Role

5 min

The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.

Competitive Enablement

Ryan Sorley: How to Nail Competitive Win-Loss Interviews

8 min

DoubleCheck Research CEO and Win-Loss expert Ryan Sorely breaks down how to nail your next win-loss interview and make your program a success.

Competitive Enablement

Cam Mackey: Customer Experience Suffers Without Competitive Enablement

7 min

The battleground for customer experience won’t be won by product attributes, flashy marketing, or even price. It will be won by the seller understanding the customers’ needs and competitive options and activating those insights to win. 

Competitive Enablement

Questions to Ask in Your Competitive Confidence Survey

3 min

Running a competitive confidence survey will soon be a matter of course for competitive enablement programs. Measuring sales confidence levels in your compete program […]

Competitive Enablement

The Competitive Enablement Metric You Didn’t Know You Needed: Confidence

4 min

Klue's Competitive Enablement Manager Brandon Bedford breaks down why Competitive Confidence is the newest and best KPI for Competitive Experts

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week our newsletter dives into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition. Get Klue'd In

COMPETITIVE ENABLEMENT

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Everything you need to know to build a competitive enablement program that wins more business.

Must Read

Competitive Enablement

Becoming the Expert: How Triaging Competitive Intel Elevates Your Role

5 min

The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.

Competitive Enablement

4 Ways a Competitive Confidence Survey Levels-up your Competitive Program

4 min

Building confidence in sales is something all the best competitive enablement programs have in common. When you’re producing competitive content sales reps love, and […]

Competitive Enablement

Why HBO Max Will Dominate Netflix within 10 Years

12 min

Netflix first-mover status was a competitive advantage. But HBO Max, Disney+ and others are quickly catching up in the streaming wars.

Competitive Enablement

The Secret to Boosting Sales Confidence Against Competitors

5 min

Knowledge plus experience equals confidence. Confidence leads to trust, and trust leads to sales. Here's how a competitive confidence survey can help boost your sales confidence and close more deals.

Battlecards

Sales Landmines and Quick Dismiss: Competitive Sales Tactics You Need to Know

6 min

Sales Landmines and the quick dismiss are essential tactics in competitive selling. Learn and leverage the crucial differences between them.

Product Updates

Introducing Win-Loss Battlecards Powered by Klue and Salesforce

3 min

The best competitive enablement programs are a collaborative effort. It’s not one person’s responsibility to deliver competitive insights.  As a competitive expert, you’re constantly […]

Competitive strategies in five minutes or less. Delivered straight to your inbox.

Once a week we dive into the competitive strategies of some of the biggest brands and provide tactical advice to help you beat your competition.  

BATTLECARDS

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Your go-to resources for building battlecards that crush the competition.

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Competitive Enablement

Becoming the Expert: How Triaging Competitive Intel Elevates Your Role

5 min

The real work of your competitive enablement program comes with smart intel curation. Klue's triage mode makes it faster than ever to do.

Sales

What is Objection Handling? Klue’s Sellers Break it Down

5 min

Seven of Klue's best sellers break down what Objection Handling is and share their best tips from the field.

Competitive Enablement

10 Objection Handling Tips You Need to Know

8 min

10 of the best objection handling tips you need to know from expert sellers and competitive experts. It's not the objection that matters, it's how you handle it.

Sales

7 Components of a Successful Win-Loss Program

6 min

Your approach to win-loss analysis, and the components that make up that approach, are the biggest determinants of success.  And as much as we […]

Sales

Competitive Objection Handling Techniques in 3.5 Easy Steps

5 min

Objection handling techniques in sales are where the rubber meets the road.  You’ve made your way past the first three steps in the Objection […]

Sales

The 31 Best Win-Loss Questions You Should Be Asking

3 min

A win-loss interview is the best way to get first-hand feedback on your entire sales cycle, from discovery through to decision.

Competitive Enablement

Tesla Is No Longer the Undisputed Leader in Electric Vehicles

5 min

For years in the electric vehicle kingdom, it was no question who reigned supreme. But a closer look under the hood reveals Tesla is no longer the undisputed champion of the electric vehicle world.